The service marketing mix is also known as an extended marketing mix and is an integral part of a service blueprint design this marketing mix has 7ps of marketing and the three extra ps are people, process and physical evidence. The extended marketing mix is, as the name suggests, an extension of the marketing mix which was traditionally for products the 4p's are also known as product marketing mix. Traditional set of four ps of marketing mix has been extended to comprise additional three ps that are people, process and physical evidence people element of marketing mix primarily deals with the role of employees in achieving customer satisfaction. Published: thu, 13 jul 2017 this essay looks at the main elements of both the original and the extended marketing mix this includes an introduction to the concept of the product life cycle, new product development, pricing strategies, distribution options and the promotion mix. It is an important element of the services marketing mix if you go to an organized event such as the olympics then everything about the experience is underpinned by people if you go to an organized event such as the olympics then everything about the experience is underpinned by people.
The marketing mix helps you define the marketing elements for successfully positioning your market offer one of the best known models is the 4ps of marketing, which helps you define your marketing options in terms of product, place, price, and promotion. Marketing mix paper the marketing mix is probably the most famous phrase in marketing according to wikipediacom, the marketing mix approach to marketing is a model of crafting and implementing marketing strategies. The concept of the extended marketing mix takes us beyond product, price, place and promotion to consider three more marketing elements: people, process and.
Was asked to explain the 7 elements of the extended marketing mix and illustrate how the mix would be tailored to suit the needs of two customer groups, within a hospitality and tourism organisation of the choice. Conceptualising the employment value proposition: the role of the extended marketing mix article (pdf available) january 2008 with 119 reads cite this publication. The b2b marketing mix places a great deal of emphasis on actively building trust in your audience this is done through a variety of tangible and intangible means, for instance your office set-up is a huge factor in how clients and prospects perceive you.
The extended marketing mix definition: pillar 5: people people is a very broad part of the marketing mix it can refer to the people you design your branding for or the people who are directly involved with your business. The extended marketing mix essays: over 180,000 the extended marketing mix essays, the extended marketing mix term papers, the extended marketing mix research paper, book reports 184 990 essays, term and research papers available for unlimited access. Extended marketing mix introduction in this article we discuss how the marketing mix for marketing a service is different to selling a product if you would like to. The services marketing mix is also referred to as the extended marketing mix the four ps in his seminal book, basic marketing: a managerial approach, e jerome mccarthy introduced the four ps classification system that is the cornerstone of traditional marketing. The extended marketing mix also known as the 7 p's of the marketing mix the original 4 p's of marketing is consists 4 original elements or specific topics created by edmund jerome mccarthy an american marketing professor in 1960's simplified the marketing mix concepts of these 4 specific.
The extended marketing mix - the seven ps model - is made up of seven interrelated decisions − the 7ps the four key ones are product, price, promotion (including advertising and packaging) and place (where and how a product will be sold to consumers. Marketing mix is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market the proliferation of many service provided resulted in competition amongst them.
The extended marketing mix on customer satisfaction among the non-star classified hotels, therefore this study sought to analyze the influence of extended marketing mix strategies on customer satisfaction in the. The extended marketing mix 1 product in a service organization, the product is referred to the service being delivered to the consumer which is intangible. Nike inc marketing mix or 4p (product, place, promotion, price) strategies & tactics are analyzed in this athletic footwear, apparel, equipment & sporting goods business case study. In 1981, using the above mentioned information, bernard h booms and mary j bitner further developed the traditional marketing mix developed by the american professor of marketing jerome mccarthy into the extended marketing mix or services marketing mix.